Casper Evergreen Campagin
I was brought on to Casper to art direct a lifestyle shoot alongside fellow art director, Gretchen Dausch. For a brand that values comfort, their previous photography felt cold, sterile and similar to the rest of the category. To make a consumer want to actually sleep in a Casper mattress, I wanted to move the art direction to feel more off-the-cuff, lived-in and organic.
Photography by Justin Chung
Styling by Tessa Watson
Casper Sleep
Art Direction
2022