Art Direction, Design, Illustration, etc.
About
Identity Refresh
The brand identity takes inspiration from earth tones and the hurdles of providing clean water. It was important to not only establish a sense of immediacy, but a feeling of hope. The flexible typographic system generates a humanistic language and sense of urgency.
DigDeep
Art Direction, Design
2023
As a part of a larger rebranding effort, I was tasked with imagining how design and imagery could be used across social and digital communications. Working with a non-profit budget, the identity could not rely on photography as the hero of the work. To solve this, I relied on photo treatments that emulate earth tones and textures and bringing in containers that represent the mission’s roadblocks. I created a user-friendly library of gradients, shapes and photo treatments to handoff to the larger team.