Some of our first memories at McDonald’s were with our Grandma. Introducing the Grandma McFlurry: a new McFlurry designed to connect to the feeling of being spoiled by Grandma.
I designed a brand system for the campaign and led the look and feel across touchpoints.
Made with: Nikki Vandervelde, Mikayla Dumas, Peter Gibson, Liam Hamill
Featured in: AdAge, Adweek, CNN, Dieline Saturday Night Live, USAToday
Wieden & Kennedy
Brand Identity
2023