Osmo Brand Identity Refresh

 A refreshed brand identity for Osmo — a children’s educational platfrom.
The name Osmo comes from the word Osmosis. Learning through osmosis is a form of learning that is through observation, discovery and exploration.
The brand came to us unsure of its identity—containing too many assets and colors, there was no consistency. We simplified the palette, type hierarchy and modernized their illustration style.
Creative Director: Irena Milev


Art Direction, Design


An updated wordmark to make the brand feel more modern and progressive by allowing the beak and counters of the S feel consistent with the rest of the logo.