Digital Editorial Packages
I designed and art directed multiple digital editorial packages as an Art Director at Refinery29.
Design Director: Andreina Carrillo
Refinery29/VICE
Art Direction, Design
2022
Box It Up is Refinery29’s shop team’s holiday gifting package featuring the best-of-the-best gift inspiration across home, fashion, beauty, wellness, lifestyle, and more. The package includes 3 gift guides, gift of the day and 9 most wanted gifts —all which rotate weekly for 8 weeks. Having to find every friend and loved one a special gift each year is stressful enough, even a burden to some. I wanted the package to make gift-buying fun. Instead of a daunting grid filled with an overwhelming amount of items, we thought the best way would be to link the gifts out by category to then drive users back to the hub.
I lettered the Box It Up wordmark and designed it to feel contained against a busy background of moving elements. When it came to color, I wanted a palette that wasn’t Chrismas-leaning, yet still bright and expressive. Using a combination of R29’s primary and secondary colors allowed the illustrated elements to feel non-traditional.
Given the amount of gift guides and products rotating weekly, I had the everything on the hub appear on parallax scroll down the center and for the the floating gifts to serve as the “art” for each article.
Each week, the package features 9 new most wanted gifts. While it’s impossible to art direct product images, I had illustrator Pedro Neoki create spot illos that felt like borderless, mini scenes for the products to live in.
The disabled community makes up one in four Americans, which means their lives are intertwined within the spectrum of all relationships: family, friend, romantic partner, parenthood, and the public at large. And yet, the stories surrounding this identity — particularly within the lens of the pandemic — tend to position disability as a separate entity completely removed from the non-disabled. For the fourth installment of Voices of Disability, Refinery29 is focusing on the ways in which disability is intrinsic to everyday life, now more than ever, and how everyone is connected to it as part of the human experience.